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Profits from eMarketer’s Latest Digital ad Spending Forecast

Date2/2/2018 5:20:03 PM
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eMarketer’s latest digital ad spending forecast, the digital ad ecosystem’s so-called duopoly is now expected to rake in a combined 63.1% of US digital ad investment in 2017, up from eMarketer’s previous prediction that the duo’s total would reach 60.4% in 2017.

According to the Interactive Advertising Bureau (IAB), internet advertising revenues in the United States totalled $20.8bn in the second quarter of 2017, an increase of 7.4% from the 2017 first-quarter total of $19.4bn and an increase of 23.1% from the 2016 second-quarter total of $16.9bn.

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